A fresh spin on Black Friday sales

For a fresh spin on Black Friday sales in the esthetics and spa space, here are some unique ideas designed to create a memorable experience and drive customer loyalty:

1. “Mystery Bag” Promotion

• Offer a limited number of “mystery bags” with assorted products, samples, and service discounts. Shoppers love the element of surprise, and it helps you clear out inventory or introduce customers to new products.
• Tip: Include small gift cards for future bookings to encourage return visits.

2. Golden Ticket Sales

• Insert “golden tickets” into a select few purchases with bonuses like a free facial, a deluxe sample set, or 20% off their next treatment. This adds excitement and encourages clients to buy for a chance to win.
• Bonus: Advertise that each ticket winner is announced on social media, creating additional engagement and anticipation.

3. “Stock Up and Save” Product Prescriptions

• Offer bundled “seasonal prescriptions” for winter, spring, or year-round skincare. Create limited-time bundles customized for different skin types (dry, oily, sensitive) and focus on essentials like winter hydration or holiday glow.
• Discount Structure: Offer higher discounts on multi-product bundles for clients interested in overhauling their regimen.

4. Membership or Subscription Pre-Sale

• Run a Black Friday pre-sale for skincare or facial memberships, offering an added discount or an exclusive service for those who subscribe or join.
• Membership Incentive: Give new members a welcome kit with deluxe samples or trial-sized products, driving home the value and encouraging long-term commitment.

5. Referral Rewards for Black Friday

• For every referral a customer brings during Black Friday, reward both the referrer and the new client with a small discount or a “Bring a Friend” coupon for future use.
• Encouragement: Create a prize for the person who refers the most friends, like a free facial or a premium product set.

6. “Small Batch” Limited Edition Kits

• Partner with a local brand or create a small, limited-edition product set exclusive to Black Friday. These could include items like handcrafted face oils, artisanal bath products, or custom-blended masks.
• Exclusive Appeal: Emphasize that these items are available only for Black Friday and in very limited quantities, adding urgency.

7. Skincare Product Swap

• Offer a “skincare swap” discount where clients bring in an old or empty product bottle from any brand to receive a discount on a new product from your line.
• Sustainable Angle: Market this as a way to recycle old products and give your clients something fresher and more effective for the season.

8. Gift Card “Booster” Bonuses

• Increase gift card value for Black Friday only: e.g., buy a $100 gift card and get a $10 bonus card for free.
• Added Benefit: Gift card purchases could also include a small product sample to give clients a taste of what your treatments offer.

9. Self-Care Challenge Giveaway

• Run a “Self-Care Challenge” on social media where participants tag your business, like, and share their self-care routines for a chance to win a self-care bundle or free treatment.
• Engagement Opportunity: This giveaway provides great user-generated content and is a perfect lead-up to Black Friday.

10. Virtual Skin Consultation Day

• Offer complimentary 10-15 minute virtual consultations on Black Friday to create personalized product recommendations for clients. This adds value, educates clients, and can be a powerful way to introduce them to your products.
• Offer: Include a Black Friday discount on products or future service bookings made during the consultation.

11. Loyalty Points Boost

• For Black Friday only, offer double or triple loyalty points on every purchase. This encourages larger purchases while making clients feel rewarded.
• Extra Incentive: Run a loyalty program introduction for new clients, offering a small discount or bonus points for signing up that day.

12. Virtual Black Friday Skincare Class

• Host a virtual skincare class or mini-workshop for Black Friday shoppers, offering tips on how to use specific products or on holiday skincare routines.
• Add Value: Attendees get a special discount on the products you cover in the workshop, making it a soft sell while building client knowledge and trust.

13. Pre-Black Friday Wishlist Creation

• Invite clients to create a “wishlist” of services or products a week or two before Black Friday. During the sale, reach out to them with discounts specifically on those items, personalizing the offer.
• Client Exclusivity: Market this as a “VIP” shopping experience, with early access to sale items.

14. “Glow-Up” Gift Bundles for New Clients

• Offer a Black Friday “starter kit” to new clients that includes a heavily discounted first treatment and a few sample-sized products.
• Acquisition Strategy: Tailor these kits as an introduction to your spa’s services, encouraging a follow-up booking.

15. Live Demo or Q&A on Social Media

• Schedule a live skincare demo, where you showcase your most popular products or treatments. Provide tips, answer questions, and offer a one-time Black Friday code for viewers.
• Interactive Appeal: This drives engagement, builds trust, and lets potential clients see the value of your products or services in action.

16. Special Seasonal Membership Add-Ons

• Offer a one-time “holiday glow” membership add-on, providing extra perks like a free holiday gift, priority booking, or seasonal product discounts.
• Exclusive for Members: This especially appeals to existing members and builds loyalty, helping increase retention through added holiday value.

17. In-Store Black Friday Event

• Host a small in-store event with exclusive deals, product demos, and mini-treatments if feasible. Make it feel festive and special with holiday-themed snacks and small samples.
• Incentivize: Offer guests a Black Friday-only coupon they can redeem on a future visit to encourage them to return.



Each of these ideas is tailored to attract both new and existing clients while driving loyalty and engagement. They’re designed to offer something special without just cutting prices, allowing your business to stand out and gain long-term benefits beyond the Black Friday rush.