Follow-up with clients and Boost Your Bookings!

It’s easy to get wrapped up in the day-to-day tasks—consultations, treatments, managing schedules—but here’s something to keep in mind: sometimes your next appointment is just a call, email, or message away.

If there are clients you haven’t heard from in the last 3 to 5 months, now is the perfect moment to check in with them.

Why does this matter?

Because when clients slip through the cracks, it’s much easier to get them back than to find new ones. Often, all it takes is a friendly reminder to spark their memory of why they loved coming to you in the first place.

Why You Should Reconnect

Life Gets in the Way: Your clients get busy, and while they might need your services, booking appointments may fall off their radar. A gentle reminder can give them the nudge they need to prioritize their skincare again.

Build Stronger Loyalty:

Reaching out on a personal level shows you care about their well-being and their skincare progress, which strengthens their connection to your business.

Fill Open Slots:

If your schedule has some gaps, reconnecting with past clients can be a great way to keep your calendar full and your revenue steady.

Proven Power of Follow-Up: Stats You Should Know

Following up with clients who haven’t booked in a while isn’t just a nice gesture—it’s a strategy that works. Here’s why:

• Phone Calls: On average, 20% of clients will answer if they see your business calling.
• Emails: You can expect between 10-30% of your emails to be opened, and about 5-10% of those openers will make a booking.
• Text Messages: Texts have a 98% open rate, with 45% of recipients responding and up to 20% going on to schedule an appointment.

Rebooking Stats:

• Phone Calls: Roughly 30% of those who answer will rebook within the week.
• Emails: Though lower in response, about 10% of clients who engage with your email will rebook within seven days.
• Text Messages: Texts lead the way in effectiveness, with around 25% of those who reply setting up an appointment within the same time frame.

A Simple, Weekly Plan for Reaching Out

To make client follow-up a regular habit, here’s a strategy you can implement:

Monday: Send out emails to clients who haven’t visited in the last 3 to 5 months.

Wednesday: Follow up with phone calls to those who haven’t responded to the email.

Friday: Send a quick, friendly text to anyone who hasn’t booked after your calls and emails, offering a small incentive or just reminding them to schedule.

By making these check-ins part of your weekly routine, you’ll increase your chances of staying fully booked while keeping your clients engaged.
The more you reach out, the more often they’ll return.

By establishing a regular follow-up routine, you’ll effortlessly reconnect with clients, keep them engaged, and fill those open spots in your schedule. Consistency and personalized communication are key to client retention, so start reaching out today!

Would you like more support or need to personalize scripts for your business so you can feel confident and sure following-up. You'll get it all when you join Elite Spa Pros Academy!