Feeling Ready to Quit as an Esthetician? Here’s How to Turn Things Around...

Are you a new esthetician feeling overwhelmed, struggling to make ends meet, and wondering if going solo was the right choice?

You’re not alone. Many estheticians find the early stages of their careers challenging—especially when building a client base and balancing the demands of business and life.

Before you consider throwing in the towel, here are twelve essential questions to help you refocus, strategize, and create a business that supports both your financial goals and your mental well-being.

1. What Are You Doing to Attract New Clients?

Building a clientele takes time and proactive outreach. Think about where you’re promoting your services—social media, local partnerships, community boards, or even word of mouth. Expanding your visibility helps potential clients find you.

2. How Are You Encouraging Clients to Return?

Retention is just as important as attraction. Consider how you follow up with clients post-appointment. Personal touches like a follow-up text, birthday discounts, or a quick check-in can make clients feel valued and encourage loyalty.

3. Are You Addressing Your Mindset and Energy?

Running a business is just as much about mindset as it is about services. Negative self-talk, burnout, or discouragement can affect how you show up. Daily practices like journaling, setting small goals, or connecting with a supportive community can help you stay motivated and positive.

4. Are You Truly Giving 100% to Grow Your Business?

It’s easy to feel like you’re doing everything possible, but a closer look might reveal areas where you can step up. Are you consistent with your efforts? Being proactive about business growth, from refining skills to learning marketing, can yield surprising results.

5. Are You Consistent in Your Efforts?

Consistency is key. Regularly posting on social media, updating your Google Business profile, and following up with clients requires a steady rhythm. This consistency can establish your brand, build trust with clients, and create a sense of reliability.

6. Where Are You Marketing, and Who Are You Marketing To?

Defining your target market will make your marketing more effective. Are you clear about who your ideal clients are? Knowing your target audience allows you to create marketing messages that resonate directly with the clients you want to attract.

7. Have You Found Your Niche?

In a crowded market, standing out can make all the difference. Are you specializing in a particular service, such as anti-aging facials, acne treatments, or holistic skincare? Positioning yourself as an expert in one area can help you attract clients who are specifically looking for that expertise.

8. Do You Have Google Reviews?

Reviews are invaluable for establishing credibility and attracting new clients. If you don’t have many reviews, think about asking satisfied clients to leave a testimonial. A simple text or email after their appointment can make a difference.

9. How Is Your Client Retention?

Retaining clients is as important as attracting new ones. Check-in with clients about their experience, offer membership programs or loyalty discounts, and ensure that every appointment feels personalized.

10. Are You Leveraging Retail Product Sales?

Offering retail products isn’t just an upsell; it’s an extension of your service. By recommending quality products, you not only add value to their skincare routine but also establish yourself as a trusted source for their skincare needs.

11. Do You Know Your Local Market?

Understanding the average income in your area can help you set competitive pricing that aligns with what clients are willing to pay. Researching local competitor prices can help you gauge your rates and ensure you’re pricing for profitability.

12. Are You Willing to Do Whatever It Takes?

Ultimately, the most successful estheticians are those who are dedicated to growth and willing to adapt. If you’re committed to overcoming these challenges, consider reaching out to a mentor or coach who can provide personalized guidance and strategies tailored to your business.

Turning Challenges into Success If you’re ready to dive into these questions and find actionable ways to grow your business, know that help is available.

Whether through mentorship, networking, or continued education, each of these steps can help you build a successful and rewarding career as an esthetician.